An elevator pitch is the American process for selling quickly when you get in "an elevator and your ideal customer has just come in. This is your one chance to make an impression and you have from the moment they step into the elevator, till the door opens to interest them what you have to offer and setup a meeting or a sale.
So the classic format to present this is:
- Who is the customer
- Problem they have
- How they feel about the problem
- Your solution
- What they should do next
The best way to work it is if you take points 1-3 and ask it as a closing question. For example:
"Are you tired of looking for an appropriate gift for your employee?"
It's important that when you ask this question you put emotion and energy into that statement because if the customer doesn't feel it is a problem then there is no chance in them acting upon it.
If you don't feel passionate about what you have to say, how are they going to be passionate about it?
You need to pull energy from within you that this is a problem that needs to be solved now.
Mid inconvenience doesn't push people to buy EVER! Customers need to be triggered by pain and they want a solution to it as soon as possible.
A great example of a product that does this to great effect is that of fitness products/solutions. Customers are triggered immediately if they're not happy with the way their health is at the moment and want a solution as soon as possible.
"Are you sick of feeling unwell and bloated?"
Remind the prospect of their situation and draw up emotion from it and then offer your solution.
The trick is you only have 35 words of less. This is the total limit of people's attention span- 35 words of 3-5 seconds.
All you have to do is ask a question and tell them you have the solution to the problem.
That's the classic elevator pitch!
You can use this methodology online, offline, traditional or new. Whatever you do this works...
You need to be punchy and clear as there can be no room for confusion. Hope this helps sharpen your message and pitch.