9. Word of mouth makes you lazy
When you rely on someone else to create your income you are leaving you and your business wide open. You need to be in the driving seat, delivering sales because you know how to - not because someone sent them to you. Treat word of mouth business as the cherry on the cake. When you know how to grow sales yourself then you get to choose who, how, what, when and why. When you rely on word of mouth you just get what you get.