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14. Marketing is boring

Most of the marketing I see for businesses is boring. In fact this blog is a little boring if I am completely honest! You have to take risks with your marketing to be interesting - we are all afraid it seems to upset an unknown, unnamed person that may never have planned to buy from us in the first place! There is a line that you can walk up to in your messaging that allows you to do this - it isn’t over the line as this is often just offensive. It is right up to it. It provokes and challenges and gets in your customers face. As I get more confident I plan to take bigger risks with what I write and say - when I am with my clients I am incredibly direct so I need to learn how to do that with potential clients too. Putting my name on the business was my first step - what is your going to be to make this interesting

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